Interview with Anagrama
To define Anagrama as a branding agency would be doing it a disservice. It’s a lot more than that. The studio uses a multi-disciplinary approach, with an ever-growing team of designers, architects, and programmers. The sheer scope of talent and experience at their disposal means their clients aren’t just getting fancy branding elements, but a holistic, systematic service designed to build brands and businesses from the ground up. We spoke to Daniela Garza, project manager and creative director, to see what it’s like to work at their HQ in Monterrey, Mexico.
What have been the major milestones in your career?
People. Meeting people, clients, designers and collaborators. It’s been a fundamental part of my career, learning from each one of these people. What can they contribute me and what can I contribute to them. It’s one of the things I enjoy the most of this profession.
What is the last thing you googled? — Asked by Lotta Nieminen
Everything about workplace, the new Facebook platform.
- — What is your favourite quote?
1. How much of your day do you spend working?
About 8-9 hours daily.
2. Where is your ideal work environment?
No dresscode, relax, good music and good sense of humor.
3. What do you hope to get across with your work?
Position ourselves as the best branding business in the world.
4. What inspires you?
My creative team.
5. What's the secret to a successful day's work?
Following an organised agenda. Create big ideas.
6. Is there anything in your life that you can't live without?
My dogs and good coffee.
7. Is there anything about you that people might not know?
I don’t like chocolate, sorry!
8. What would be your dream project?
To make a packaging collection for Chanel.
9. What is the most time-consuming aspect of your work?
10. What legacy would you like to leave behind?
Put Mexico in a good design reference.