Half & Twice
Independent design studio based in Madrid

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Half & Twice is a studio of young creatives in love with design. We like to collect nice things, host LW&D Madrid and meet cool people: Have a look!

Interview with Eva Goicochea


Eva Goicochea is a woman of many talents. Her bio includes titles like creative strategist, web designer, and co-founder of several brands. And she seems to be excelling at all of them. It's easy to understand why: she has an impeccable eye for balance and composition, as well as a truly effortless sense of cool.

The native New Mexican recently packed up and moved to New York, where she has recently been focusing her energy on Maude, a company that will produce modern, classy sex essentials. Naturally, we were super keen to find out a bit about her process, her quirks, and the secret to a successful day's work.




General Question:

What have been the major milestones in your career?

When I think of milestones, I don't think in terms of press, or projects, or launching something, but rather I think of the life-altering relationships that have come from or evolved on the journey. Last year, I was introduced to the co-founder (Maya) I moved to New York to find and it felt like the universe aligned to bring us together. Then, through that process, I found my second co-founder in a friend, Dina, who rounded out our team perfectly. The three of us have taken what was once just an idea and turned it into Maude. Last week, our pre-launch site went live and we are now marching forward on our way to the full launch this fall.


Chain Question:

What can be found on your desk at 6pm? Asked by Say What Studio

As of late, I've been making a pot of hot water with sliced ginger and lemon and drinking it throughout the day. If it's empty by 6pm, I feel successful.


What do you eat for lunch on a typical working day? 


Quick-fire Questions:

1. How much of your day do you spend working?

8-12 hours.

2. Where is your ideal work environment?

Extremely tidy, no distractions, quiet.

3. What do you hope to get across with your work?

Thoughtfulness, authenticity and honesty.

4. What inspires you?

True kindness.

5. What's the secret to a successful day's work?

See my pot of water above (drink more water! It keeps your head clear!) and my Monday-Friday email system: Create folders for Monday-Friday and then place emails in them that you want to clear out by that day.

6. Is there anything in your life that you can't live without?

Having a pet around.

7. Is there anything about you that people might not know?

When I've retired my city-living/work-focused ways, I hope to be living out my days with rescued creatures at a sanctuary or a farm.

8. What would be your dream project?

It's called Maude.

9. What is the most time-consuming aspect of your work?

Emails, emails, and more emails.

10. What legacy would you like to leave behind?

Beyond redefining and modernizing how people think of their sex essentials? See no. 7.