Interview with Frederik Frede
In 2009 Frederik Frede co-founded Freunde von Freunden, an online magazine dedicated to interviewing creatives and showcasing their homes and work spaces. Within a few years, it had become a major, influential force in digital publishing, appealing to creatives, interior designers, and dreamers alike. Needless to say, we’re big fans and were stoked to get the chance to throw a few questions his way.
What have been the major milestones in your career?
- Deejaying a lot in the 90's
- Moving to Cologne in the mid-nineties
- Starting a record label in 1997
- Becoming a graphic designer in 1999
- Around the world travel in 2002
- Moving to Berlin in 2003
- Starting NoMoreSleep with Torsten in 2007
- Starting FvF with Torsten and Timmi in 2009
- Selling NoMoreSleep to TBWA in 2010
- Founding MoreSleep in 2012
- Turning FvF into a professional business, making it international, and releasing the first book
- 2013-2016 international and 2nd FvF book, FvF apartment by Vitra, collaborating with clients like MINI, Siemens, Vitra, USM, and many more with FvF Productions. Great clients with MoreSleep like 3M, Aleo Solar, Canyon Bicycles…
- 2017 FvF Friends Space on 350 swm.with partners like Dornbracht, Bocci, Kvadrat, Zumtobel, Siemens, e15, &tradition, Jan Kath, Thonet, etc. and new office in Kreuzberg with almost 30 employees by MS and FvF
- 2018 international Friends Spaces, FvF print magazine
What places are important to you? — Asked by Ngaio Parr
I am not really attached to places but rather feelings, atmosphere, and people. I can live, work or sleep anywhere when the vibe and food are good and as long as it is welcoming and cozy.
- — How do you get out of your comfort zone?
1. How much of your day do you spend working? I don’t really separate between life and work. I also call it life balance and think work/life balance is an outdated concept from the past. You can’t separate your life from work. Your work is also part of your life. So I can't really measure how much I work since my work is my life and my life is my work. I collect experiences and inspiration every moment possible. But of course, there is also a lot of meetings and communication via messaging, slack and email in my life which consume a lot of time.
2. Where is your ideal work environment? If there's internet, I can connect to my team, which makes working from anywhere very convenient. I love working out of beds, may it be my own, a friend's or in a hotel. But apart from that trains, airplanes, hotels, common spaces. Could be a couch, small table with a desk, or a porch.
3. What do you hope to get across with your work? Inspiration and connecting people. We have a responsibility to use our education and privileged situation to give back to the less fortune and to enable them.
4. What inspires you? Travel, improvisation, and being out of my comfort zone.
5. What's the secret to a successful day's work? Clear expectations and goals, good communication, and getting shit done. Ideas are cheap and economical growth is a trap.
6. Is there anything in your life that you can't live without? My girlfriend, privacy, democracy, good food, and sports.
7. Is there anything about you that people might not know? A lot ;)
8. What would be your dream project? Sailing around the world, doing canna honey, and a print magazine.
9. What is the most time-consuming aspect of your work? Emails and meetings.
10. What legacy would you like to leave behind? Quality matters.