Half & Twice
Independent design studio based in Madrid

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Half & Twice is a studio of young creatives in love with design. We like to collect nice things, host LW&D Madrid and meet cool people: Have a look!

Interview with Hattie Newman


 From her studio in East London, Hattie Newman produces magical sets that you can't help but want to get lost in. These little fantasy universes have come alive for a long list of advertising campaigns and commercial projects. Using bold shapes and colours, each one contains a spirit of playful exploration that shines through all of Hattie's work.

Not limited to set-making, Hattie also creates images that have been featured in advertising, magazines, books, and websites, as well as her own exhibitions. We caught her in a rare moment of downtime – she also gives talks and runs design-related workshops – and had a little chat about her creative process, weird habits, and love of papercraft.




General Question:

What have been the major milestones in your career?

My first internship, my first studio in London, being signed to a brilliant Artist's agency, and directing my first TV commercial!


Chain Question:

What’s the one tool you couldn’t live without? Asked by Cocorrina



What's your favourite part of your working process? 


Quick-fire Questions:

1. How much of your day do you spend working?

About 9.5 hours.

2. Where is your ideal work environment?

My studio in East London.

3. What do you hope to get across with your work?

Fun ideas, colour, craft, narrative.

4. What inspires you?

Architecture, London, artists, photography, people.

5. What's the secret to a successful day's work?

Tea and a good night's sleep.

6. Is there anything in your life that you can't live without?

Family, friends, sketchbook and cats.

7. Is there anything about you that people might not know?

Head tapping habit, loud laugh.

8. What would be your dream project?

Create a Kid's TV show.

9. What is the most time-consuming aspect of your work?

Building difficult shapes with paper.

10. What legacy would you like to leave behind?

Papercraft will live forever!