Half & Twice
Independent design studio based in Madrid

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Half & Twice is a studio of young creatives in love with design. We like to collect nice things, host LW&D Madrid and meet cool people: Have a look!

Interview with Matthew O. Brimer


Matthew O. Brimer has the enviable ability of being able to switch between roles. From creative to entrepreneur, he’s co-founded two companies that, since their inception, have continued to grow and flourish across the globe. For someone who seems so focused and organized, it’s inspiring to find out that, deep down, he’s a dreamer. And his adventurous spirit and approach to life and business is pretty intoxicating.


www.ga.co     |     www.daybreaker.com


General Question:

What have been the major milestones in your career?

I’ve been an entrepreneur and creative for my entire professional career, so two major milestones that had a huge impact on me were when I co-founded General Assembly in 2010 and Daybreaker in 2013. When both of these companies started, I had no idea what I was in for, no idea what each one would become. But therein lies the thrill of the entrepreneurial adventure — setting forth on a journey to create something completely new, something no one has ever done before, and enjoying the voyage of creation and discovery. It’s not really about arriving at some specific destination, or reaching some tangible goal... because there are always new goals to reach, new things to build, new lands to discover. The creative process is never ending! Entrepreneurship, like life in general, is always a journey. Make sure you enjoy it.


Chain Question:

What was your favorite toy as a kid? Asked by Brosmind

Growing up, I always loved taking apart old electronics — VCRs, computers, video cameras, home phones, and the like. It was fascinating to explore the inner workings of these devices, going to work uncovering how all the bits and pieces function together. Rarely would I put the VCR or camera back together as I found it… instead, I would mix and match components from old devices, glueing and taping them together to create my own playthings, usually fantastical inventions like anti-matter converters or miniature teleportation devices. Of course, these inventions required some imagination to function properly, but that was all part of the fun.


What childhood experience had the most impact on your current life and pursuits as an adult? 


Quick-fire Questions:

1. How much of your day do you spend working?

Usually about 10 am until the evening.

2. Where is your ideal work environment?

A sunlit and energetic space, with comfy furniture.

3. What do you hope to get across with your work?

To empower and inspire others to fulfill their highest aspirations.

4. What inspires you?

Great art & design. Stories of transformation. Integrity in the face of injustice.

5. What's the secret to a successful day's work?

Don’t pack your schedule too tightly. Give yourself room to breathe and be creative.

6. Is there anything in your life that you can't live without?

My wonderful girlfriend Whitney!

7. Is there anything about you that people might not know?

I was horrendously afraid of lobsters as a kid.

8. What would be your dream project?

A human mission to Mars.

9. What is the most time-consuming aspect of your work?

Email, meetings, and thinking.

10. What legacy would you like to leave behind?

World peace.