Interview with Say What Studio
Benoit Berger and Nathalie Kapagiannidi are founders of Say What Studio, a an ultra-cool Parisian graphic design studio. The duo work across a wide range of projects, stamping their unique aesthetic vision on everything from books, to skateboards, tote bags, stationary, and more. What ties all of their work together is a profound love of print and a deep understanding of typography. We spoke to the two from their office in Paris, and they explained some of the ups and downs of establishing their own studio.
What have been the major milestones in your career?
I think the first major milestone in our career was when we were able to afford an office.
We were working in each other’s living rooms for months and it was really complicated to get organised and productive.
Another significant milestone was the launch of Avalanche in 2012, our own silk-prtinting brand of notebooks and tote bags, printed by hand in our studio.
While novices in the field, we were able to get immersed in this manual printing technique and brought this work to a successful conclusion. It was a complete project which we conceived entirely, from the concept, to the products, including the branding, artworks, packaging and website, not to mention the technical challenge.
We were also very proud to work on our first big editorial project for the press in 2015, a 152page magazine around music festivals powered by Heineken, which is a real pleasure for us because it’s our first area of expertise.
What's your favourite part of your working process? — Asked by Hattie Newman
There’s that moment that doesn’t seem like much but really changes everything, it’s when we start sketching something for a project and after many drafts finally create the version that will work perfectly as a vectorised version.
The logo or type is still at its early stages but we are confident about its correct outcome because of the initial sketching process which allows us to test and sketch in many different ways.
- — What can be found on your desk at 6pm?
1. How much of your day do you spend working? 12 hours.
2. Where is your ideal work environment? Our own office.
3. What do you hope to get across with your work? Timeless and uncluttered design.
4. What inspires you? What doesn’t inspire us?
5. What's the secret to a successful day's work? Planning ahead.
6. Is there anything in your life that you can't live without? AA batteries (for the keyboards).
7. Is there anything about you that people might not know? We are 90’s kids !
8. What would be your dream project? A high fashion brand.
9. What is the most time-consuming aspect of your work? Ironically project managing.
10. What legacy would you like to leave behind? A specific sense of aesthetics.