Half & Twice
Independent design studio based in Madrid

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Half & Twice is a studio of young creatives in love with design. We like to collect nice things, host LW&D Madrid and meet cool people: Have a look!

Interview with The Design Kids

Photo by Luca Venter

 Frankie Ratford — Director of The Design Kids.

The Design Kids is a global Graphic Design organisation for university students and graduates. They work with existing local organisations such as AIGA, AGDA, GDC, D&AD, DINZ, Creative Mornings, and many many more to provide a neutral platform to educate the students about the industry, and bridge the gap between studying and working. Started back in 2009, they currently have around 120,000 people in their community in Australia, New Zealand, USA, Canada and Europe.




General Question:

What have been the major milestones in your career?

Moving solo to Australia aged 18; I can pick up and move to a new place with 10 minutes notice now!

Getting a dream job at 24; only to discover it wasn’t MY dream job. Starting a life long mission to understand my values and what drives me.

Spending time in Madagascar aged 25; discovering the bigger picture and wanted to make more of an impact on those around me.

Setting up The Design Kids age 26.

Deciding connection are better made in person and starting a 6 year road trip around the globe age 29.


Chain Question:

What would be the reason for you to stop doing what you do right now? Asked by Tobias van Schneider

If it doesn’t excite me anymore. I have no plan, I’m just following my passion and seeing where it leads.


Whats the biggest hurdle you overcame and how did that impact your business?


Quick-fire Questions:

1. How much of your day do you spend working?

Work and play, same thing! Emails - 2 hours, meeting rad folks, driving to different countries, updating website content, Instagramming the journey, I’d say 24hrs ; )

2. Where is your ideal work environment?

On a plane where no one can contact me!

3. What do you hope to get across with your work?

I would like to make the entire design industry more inclusive and connect young designers with their future careers. No biggie!

4. What inspires you?

Travel and design and people.

5. What's the secret to a successful day's work?

Laughing, good humans and inbox zero.

6. Is there anything in your life that you can't live without?

My passport, my notebooks, my travel hammock, my iPhone for work. That's about it.

7. Is there anything about you that people might not know?

I’m English not Australian, my favourite place in the world is a tiny island in the South Pacific called Norfolk Island, and my favourite human is my brother.

8. What would be your dream project?

Setting up a design camp in the desert. Already planning it for 2018!

9. What is the most time-consuming aspect of your work?

Emails - I hate them!

10. What legacy would you like to leave behind?

Bringing people together.