Walk the Talk

The Walk the Talk campaign aims to encourage and increase young voters' informed participation in the 2024 European elections, emphasising the outreach to first-time voters. It is the result of the cooperation of an international consortium for the EU inFORM–Young Voters Project, financed by the European Parliament.

Half + Twice’s multidisciplinary team came together to develop the brand and its tone—from coming up with the name/slogan and creating a visual identity, to designing the website and social media channels. We also built a holistic social media strategy with a focus on impactful content.