The Design Brief

 

The Design Brief

 

Questions early are better than questions late.

The purpose of this brief is to get everyone started with a common understanding of what’s to be accomplished. As the client, you are spelling out your objectives and expectations, and defining a scope of work and a direction to follow.

— “Design Business + Ethics” / AIGA, the professional association for design

 
ABOUT YOUR COMPANY
Area of expertise, offered services/products, target audience...
What defines your company? Why is it known for?
List of competitors and their websites (if any)
ABOUT THE PROJECT
If different from Company name
Please make a list by priority
Please describe aspects / elements to include or avoid
Please provide a few links to point out your aesthetic preferences
http://
http://
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